About Us

Our Journey: Pioneers in Brilliance

Founded in 1998 by our visionary CEO, Daniel Paulus, Diamond Experience embarked as a diamond cutting venture in the Republic of South Africa. Driven by a deep passion to witness our diamonds adorning finely crafted jewelry, we expanded into jewelry manufacturing in 2008, earning a reputable position as a global leader in creating exclusive, high-quality pieces. Today, we embrace our role as a technology innovation company with a key focus on the bridal segment, continuously striving to revolutionize the jewelry industry while staying attuned to the needs of our cherished customers.

Crafting Timeless & Ethical Excellence

At Diamond Experience, we take pride in being a distinctive diamond and jewelry e-tailer, offering cutting-edge designs, impeccable craftsmanship, and certified conflict-free diamonds straight from our factory to the public. Our extensive collection includes loose and mounted certified conflict-free diamonds, meticulously graded by renowned independent laboratories like GIA, IGI, HRD, and EGL. Additionally, we present exquisite designer bridal and fine jewelry collections.


Our Philosophy: Empowering Your Love Story

As a family-operated specialty manufacturer of diamonds and jewellery, at the heart of Diamond Experience we believe that every soon-to-be-wed couple deserves the opportunity to own a beautifully hand-finished diamond ring without compromising their budget. Our commitment lies in providing unmatched quality and craftsmanship, making your most important promise last a lifetime.


Our Objective: Making Luxury Affordable

At Diamond Experience, we hold a simple yet powerful objective: “Diamond Experience does not sell expensive jewelry it sells quality, luxury diamond jewelry, at affordable prices'', Daniel Paulus (Founder). We are determined to redefine luxury by offering you exquisite diamond jewelry at unparalleled prices, ensuring your journey of love is filled with sparkle, joy, and a legacy that transcends generations. Explore our diamond calculator below to find the bespoke pieces that will meet your quality and value with the budget you have in mind.